Outdoor connection

Outdoor connection

WAUSAU (The Business News - Jerry Rhoden) – Whether Andrea Larson is dashing through the wilderness in a 100-mile foot race or cranking out miles on a fat-tire bike, she’s far more concerned about hydration and navigation than about economic development.

Lately, the latter is precisely what fuels her. Larson became the executive director of the IRONBULL extreme sports nonprofit in April and immediately had to hit the ground running to help the new 501(c)3 non-profit corporation organize the first of its events in October. It was all aimed at putting the Wausau region on the map not just for elite outdoor athletes yearning for fresh air and adrenaline, but for anyone aspiring to relocate to a place that values outdoor recreation.

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Originally published by The Business News January 13, 2020

Picture courtesy of Jerry Rhoden